What Is Direct Booking?

Direct bookings can be directly responsible for boosting your success as a short-term rental property manager.

In this article, we'll examine the essence of direct booking, its pivotal role in your vacation rental business and effective strategies for its successful implementation.

What is Direct Booking?

Direct booking is the process where guests make reservations directly with you — through your vacation rental website — without the use of third-party booking platforms like Airbnb, Vrbo and Hopper.

Basically, direct booking is a direct transaction, of booking and payment, between you, the vacation rental property manager and the guest.

Direct Booking Website vs. OTAs

Your direct booking website and OTAs are two different approaches to attracting guests and converting them to make a reservation to stay at your property. 

Each approach has its own pros and cons, and often, short-term rental hosts use both means to ensure higher occupancy and revenue.

Think of your direct booking website as your showroom, located online, where potential guests can come in, take a look at all you have to offer and make a purchase directly, or in this case, a booking, if they like what they see. Usually, you also have your products selling in chain stores, where lots more people gather — in this case, the OTAs.

What are the Benefits of Direct Booking?

1. Greater visibility

Using a direct booking website alongside listing on OTAs allows you to get your property in front of more travelers, increasing the visibility of your property.

2. Higher profits

By increasing the number of potential guests who see your property, you can improve the chances of converting them to customers who book, increasing the revenue you bring in.

Because your direct booking website doesn’t incur OTA commission fees, you can also have a higher profit margin while charging your guests a lower rate.

3. Greater control

With a direct booking website, you are in control of the entire process, from how you market your vacation rental and communicate with guests to the booking process, refunds, etc — within the bounds of all laws that apply, of course.

You can decide what guests to allow without worrying about OTA penalties, and what and how to showcase reviews that you receive. You can also collect payment upfront and don’t have to wait for payment remittances long after guests have left.

4. Reduced OTA dependence

Larger OTAs in particular can be fickle masters, suspending or even removing your listing from the platform because of an unproven guest complaint. They also often change platform rules, forcing you to change your marketing and hosting process accordingly. With a direct booking website, you reduce your overall dependence on OTAs and mitigate the risks.

5. Brand building

Free of booking platform rules on how to showcase your property, your direct booking website can act as the hub of your vacation rental brand. Use video and YouTube content, use the titles and descriptions that best fit your objectives and display photographs the way you want.

How to Start Direct Booking for Your Vacation Rental

Step 1 – Build your own direct booking website

There’s more than one way to go about building your direct booking website.

You can use Hostaway’s website builder which is the easiest option and comes with a booking engine. You can also use a WordPress plugin or a website builder like ICND, Boostly or Wix. And if you have a big budget and complex ideas about how you want your website to look and function, you can always hire a professional to build you one.

Step 2 – Sync your calendars with a channel manager

Listing your short-term rental property on multiple channels allows you to maximize revenue. But you need a channel manager to do that effectively.

Make sure you use a reliable channel manager like Hostaway to sync your booking calendars across your website and the OTAs your list on to avoid double bookings.

Step 3 – Promote your direct booking website

The world wide web is very large indeed so don’t expect travelers to find you just because you built your website.

Things you can do to bring in direct bookings are:

• Having SEO-optimized content throughout your website

• Listing on Google Vacation Rentals, a meta search engine, which will direct users to your direct booking website when they find and click on your listing

• Having a frequently updated blog on your website that features SEO-optimized content useful to potential guests

• Paid marketing methods like Google Ads and PPC marketing

• Offer incentives like lower rates, discounts and package deals that guests can’t get on OTAs

How to Upsell with Direct Booking

Upselling is a great way to increase revenue and profit and direct booking provides you with the perfect opportunity to do so.

Unconstrained by OTA regulations, you can upsell amenities like hot tubs, curated packages like a romantic getaway or additional experiences like scuba diving or skiing. And by collecting payments upfront, you don’t have to chase payments long after guests have left.

Hostaway’s Guest Portal allows you to provide a unique portal for each reservation where guests can choose from the additional amenities and experiences you offer and pay for them in advance.

The Power of Direct Bookings: Enhancing Profits and Success

A direct booking website is an alternative approach to listing on OTAs to get bookings. It offers flexibility, improves visibility and helps increase your revenue and bottom line. Best combined with OTA distribution, when done right, it can become a significant stream of revenue for your vacation rental business.

Schedule a free demo to find out how Hostaway can help you get started on your direct booking journey.