The Benefits of Marriott Bonvoy for Property Managers

The vacation rental industry is rapidly evolving, and one of the biggest names making waves in the space is Marriott International. Through its premium vacation rental platform, Homes & Villas by Marriott Bonvoy, Marriott is offering short-term rental property managers an exclusive opportunity to tap into one of the world’s largest loyalty program ecosystems — Marriott Bonvoy.

In this article we look at how the world-renowned hotel brand is changing the short-term rental landscape and how you, as a property manager, can benefit from it.

What is Marriott Bonvoy?

Marriott Bonvoy is the official loyalty program of Marriott International, designed to reward travelers who frequently stay at Marriott's expansive portfolio of hotels, resorts and premium vacation rentals.

Initially launched in 2019, the program consolidated Marriott’s previous rewards systems under one global umbrella. Today, it boasts over 228 million Marriott Bonvoy members worldwide, making it one of the largest loyalty program networks in the world.

Through Marriott Bonvoy, members can earn points for every hotel stay, dining experience or eligible spend at participating properties. These points can then be redeemed for a variety of benefits, including free nights, room upgrades, exclusive events and much more.

What Makes Marriott Bonvoy Attractive to Property Managers?

The expansion of Marriott Bonvoy into the vacation rental market through Homes & Villas by Marriott Bonvoy opened a new frontier for property managers. Unlike traditional OTAs, Marriott’s approach is selective, focusing exclusively on luxury, professionally managed properties.

Here’s why this matters:

Access to an engaged, high-spending audience

Over 96% of bookings on Homes & Villas are made by Marriott Bonvoy members. These are well-traveled, affluent guests who are loyal to the Marriott brand. Property managers who list on the platform can immediately connect with an audience eager to earn and redeem points for luxury vacation stays.

The average Homes & Villas guest stays for 4.6 nights per trip, significantly longer than the industry average. For property managers, this means fewer turnovers and higher spend per booking.

The power of Marriott Bonvoy points

One of the key drivers behind guest loyalty is the Marriott Bonvoy points system. Members earn points not only for hotel stays but also when booking premium vacation rentals through Homes & Villas. These points can be used to redeem valuable rewards, including:

• Free nights at participating Marriott properties

• Room upgrades and premium amenity packages

• Access to exclusive events and experiences

• Lounge access and elite benefits

• Complimentary in-room wi-fi

For property managers, this means you can attract travelers who actively seek opportunities to earn points and maximize their Marriott Bonvoy membership benefits during every trip.

Key Marriott Bonvoy Membership Tiers and Benefits

Understanding the different membership levels will help property managers appreciate the quality and expectations of guests booking through Homes & Villas by Marriott.

The tiers are:

• Member

Entry-level with basic rewards such as discounted rates, free in-room Internet access and mobile check-in. Requires a minimum 9 nights per year.

• Silver Elite

Silver status requires 10 nights per year. Rewards include priority late checkout, member rates, free wi-fi and bonus points.

• Gold Elite

Gold elite status offers enhanced room upgrades, late checkout until 2p.m. and 25% more Marriott Bonvoy points per purchase. Requires 25 nights per annum.

• Platinum Elite

Platinum Elite status requires 50 nights per annum and provides lounge access, welcome gifts, late checkout until 4p.m. and 50% more Marriott Bonvoy points.

• Titanium Elite

Benefits includes enhanced room upgrades, 75% more points earned per purchase, wider choice of welcome gift, 48 hour room guarantee and dedicated support. Earning Titanium Elite status requires 75 nights per year.

• Ambassador Elite

The most elite status, it requires 100+ nights per year and over $23,000 qualifying annual spend. Benefits include a dedicated Ambassador service, choice of check-in and checkout times, Hertz President's Circle Status, reservation guarantee, 75% more points and more.

As a property manager, knowing these tiers helps you deliver tailored, high-quality service to match guest expectations — many of whom are accustomed to personalized perks and premium benefits.

Benefits of Listing with Marriott Homes & Villas for Property Managers

When you partner with Homes & Villas by Marriott International, you get more than just another booking platform.

Here are specific benefits for property managers:

1. Exposure to millions of travelers

Your propertiver 228 million Marriott Bonvoy members in 12,000 cities worldwide. That’s unparalleled reach to the premium traveler segment.

2. Higher quality guests

Guests who book via Homes & Villas are generally high earners and higher-spending, more respectful and more engaged, thanks to their interest in Marriott Bonvoy points and premium experiences.

3. Flexible listing options

You can simultaneously list your properties on other OTAs like Airbnb and Vrbo. However, you must avoid direct competitors like Hilton and Hyatt, as per the standard agreement.

4. Consistent, premium standards

Marriott works exclusively with professional property managers who can maintain its brand standards, ensuring a curated, upscale experience for all your guests, helping you earn higher reviews on the other OTAs you list on as well.

5. Revenue optimization

Marriott offers a competitive commission cost structure for Homes & Villas properties. Plus, it provides insights, performance guidance and dedicated account managers to help you maximize bookings.

How Marriott Bonvoy Members Use Points

The Marriott Bonvoy ecosystem is designed to create a cycle of earning and spending. Here’s how it works:

1. Members earn points when booking a stay, paying for an additional amenity, dining at Marriott restaurants or using credit cards partnered with Marriott.

2. Members can transfer points to family, friends or other accounts.

3. Points can be redeemed for free nights, bonus points packages, exclusive experiences or transferred toward airline miles.

4. Frequent stays accumulate elite night credits, moving members toward elite status and unlocking even more benefits.

For property managers, the more attractive your listing is to these travelers, the more you benefit from repeat bookings, longer stays, and higher revenue.

Marriott Bonvoy’s Global Footprint and Growth

Since its launch, Homes & Villas has grown rapidly from 2,000 properties to over 180,000 luxury vacation rentals in nearly 12,000 cities across more the world. Marriott’s commitment to expanding this platform is backed by their massive infrastructure, proprietary technology (Marriott proprietary information) and market research.

If your vacation rental business is located in a key tourist country and/or city, there’s never been a better moment to join the platform.

What Property Managers Should Know Before Joining Marriott Homes & Villas

Marriott has clear eligibility criteria to maintain the high standards its members expect. You’ll need to:

• Ensure your properties meet premium quality standards

• Maintain consistent service and cleanliness

• Offer dedicated support 24/7

• Provide premium amenities like luxury linens, fully-equipped kitchens and complimentary in-room wi-fi.

• Implement a professional check-in process including options for mobile check-in.

In return, you gain access to one of the world’s most loyal travel communities and benefit from Marriott’s global marketing and booking infrastructure.

How to Deliver a 5-Star Experience to Marriott Bonvoy Guests

Success on Homes & Villas depends heavily on your ability to exceed guest expectations. Here’s how you can do it:

Transparent listings

Avoid surprises by keeping listings accurate.

Personalized experiences

Gather guest preferences before arrival and offer tailored recommendations

Warm welcome

Whether through self-check-in, personal greetings and/or a welcome basket, make the arrival moment special.

Anticipate needs

Provide proactive guest communication and ensure all essentials are available.

Prompt issue resolution

Respond quickly and empathetically to any guest concerns.

Express gratitude

A simple thank-you note or follow-up message goes a long way in enhancing the guest experience.

Following this process ensures you earn an Intent to Recommend (ITR) score of 9 to 10. ITR is the key performance metric for tracking guest satisfaction and indicates that a guest

• will return, recommend or both

• is satisfied the experience was exceptional

How Hostaway Helps Property Managers List with Marriott Bonvoy

If you want to take advantage of the Marriott Bonvoy loyalty program but aren’t sure how to get started, Hostaway is here to help. As an official channel partner, Hostaway offers seamless integration, ensuring your listings meet Marriott’s standards while automating the backend processes.

Hostaway’s key services include:

• Multi-channel syncing: Keep your property details consistent across OTAs

• Automated guest messaging: Personalized communication without the manual work

• Revenue optimization tools: Dynamic pricing based on demand

• Property maintenance tracking: Stay on top of cleaning, repairs and guest readiness

• Dedicated account support: Get guidance and performance insights

Unlocking the Power of the Bonvoy Ecosystem

Marriott Bonvoy is more than just a loyalty program. For property managers, it’s a gateway to premium guests, higher booking rates and global exposure. By listing your properties on Homes & Villas by Marriott Bonvoy, you gain access to millions of travelers motivated to earn points, enjoy first-class benefits and redeem rewards for memorable experiences.

If you’re ready to take your vacation rental business to the next level, there’s no better time to join the Marriott Bonvoy platform and connect with an audience that values quality, consistency and hospitality. Request a free demo with Hostaway and learn how we can help you seamlessly integrate your properties into Marriott’s global vacation rental marketplace.