Driven by rising guest expectations and growing competition, the hospitality industry is evolving rapidly, creating an ever-greater need for operational efficiency. Yet, many property managers and vacation rental hosts continue to rely on manual processes like spreadsheets, email chains and paper-based systems to manage their day-to-day operations.
On the surface, these methods may seem familiar and cost-effective but in fact they are not only highly inefficient and pose significant risks, especially as listings and property portfolios grow and processes become more complex. Because property managers are forced to wear many hats in running their company, they are forced to manage multiple parallel processes in running their short-term rental company.
This article highlights the hidden dangers of sticking to manual workflows and explains why implementing a modern property management system (PMS) is no longer optional — it’s essential. It also explores how an all-in-one platform like a property management system with multiple features for streamlining and automating across operational and business processes can transform property management into a scalable, efficient and profitable operation.
Many property managers continue to rely on manual processes for their workflows. These processes, which may have once worked for managing a single unit listed on a single short-term rental booking website, quickly become burdensome and inefficient as business operations scale.
Here’s a closer look at some of the key areas of property management that are impacted:
Tracking bookings and maintaining your availability calendar using spreadsheets or even on paper is not only time-consuming but leads to frequent double bookings, even in the case of a single vacation rental property with multiple listings.
Adding an online booking engine and Instant Book into the mix makes tracking reservations even more challenging, leading to cancellations by property managers, penalizations by Airbnb and other OTAs and angry guests who are unlikely to ever return to your property.
Managing communication manually requires constant attention. Each guest message whether it's a booking confirmation or check-out message must be sent individually and at a particular time, creating an overwhelming workload. Responding to guest inquiries is even more difficult as they expect quick responses at all hours of the day and night. Manual guest communication management not only leads to delays in response times but also negatively affects the customer experience.
Tracking payments, expenses and income in spreadsheets or books lacks the precision required for accurate financial reporting. The potential for human error is also high and can result in hurting the bottom line.
Property managers and Airbnb hosts may also struggle to keep up with reimbursements, fee splits for co-managed properties and tax obligations. And without an accurate financial picture of their business, they can't identify problem areas that need to be solved or find space for new revenue streams.
Without automation, scheduling repairs and preventive maintenance becomes chaotic. Property managers who rely on manual reminders or vendor follow-ups increase the risk of overlooking tasks, leading to upset guests, bad reviews and ultimately a downranking on search on OTAs like Vrbo.
For more commercial properties like independent hotels, delays in resolving maintenance issues can even lead to legal disputes.
Generating reports to analyze occupancy rates, revenue growth, guest satisfaction and other metrics is a manual task for some hosts. This lack of data-driven insights limits their ability to optimize business strategies, pricing or marketing campaigns.
Hosts who list on multiple booking websites and/or manage multiple vacation rental properties find manually updating availability, pricing and other listing information an uphill battle. This disjointed workflow not only leads to misses and errors but also prevents property managers from achieving operational efficiency.
Manual processes, particularly those that involve repetitive tasks like creating invoices or even answering guest queries not only increases a property manager's workload but means they have to incur the cost of hiring additional personnel to take on some of the work for them.
Guests are not the only people who hosts have to communicate with. From cleaners and suppliers to front-office personnel, property managers need better solutions than to have to manually send notifications and reminders at all hours of the day
Managing a single property with manual methods may seem manageable, but the workload multiplies as you acquire more properties. Expanding to include commercial properties or new property types like corporate housing or long-term leases requires systems that can scale seamlessly.
By contrast, a property management software system consolidates these processes into one platform, allowing property managers to closely monitor, streamline and automate their day-to-day operations no matter the types of rentals they choose to manage.
Relying on manual workflows for property management may seem manageable at first, but it quickly becomes a liability as operations grow. From inefficiencies and costly errors to missed opportunities and dissatisfied guests, manual workflows create significant risks that can hinder growth and damage your business.
Manual processes are inherently time-consuming. Tasks like updating multiple calendars, responding to inquiries and tracking maintenance requests eat up hours that could be better spent on strategic planning or growing the business. In the competitive world of rentals, a property manager besieged by the day-to-day grind is unlikely to outgrow the competition or scale their business.
Manual processes are error prone.
From double bookings and forgotten follow-ups to miscalculated invoices and properties being cleaned while a guest checks in early are common in manual workflows. These mistakes hurt guest satisfaction, damage the business' reputation and cost money.
As property managers expand their portfolios, the workload only multiplies. Manual processes lack the scalability required to handle growth, making it nearly impossible to add new revenue streams or manage diverse portfolios.
Without access to dynamic pricing tools or automated upselling options, property managers leave money on the table. Manual pricing adjustments are often outdated, failing to reflect real-time market demand.
Local tax laws and regulatory requirements vary by region. Manual management increases the risk of non-compliance, which could result in fines or legal challenges.
Guests expect fast responses, accurate information and a seamless booking process. Manual workflows often fall short, leading to delayed communications, overlooked preferences,= and a poor customer experience.
By addressing these challenges through property management software, property managers can streamline their business processes, automating manual processes, deliver better service and unlock new opportunities.
Many property managers hesitate to invest in a property management system due to perceived upfront costs. However, the long-term value of such software solutions far outweighs the initial expense. This is evidenced by property managers who have embraced these software tools to transform their operations.
For example, Toronto’s Host Services Group discovered their property management platform boosted efficiency by at least 100% since they started using property management software Hostaway.
Meanwhile, Park Place Properties’ CEO Alek Dekirmendijian found the centralization offered by their property management platform helped the business grow from 150 to 420 properties — a 180% increase— while expanding into 10 markets.
For companies like Lifty Life, their property management system automates over 50% of guest communications and has enabled sixfold growth.
And tools like Hostaway’s Owner Portal add transparency and trust, giving homeowners controlled access without disrupting the work. As Host Services Group COO Brian Edelson explains, “Hostaway has real value in the user functionality that allows for most of our clients to be answered by logging into Hostaway themselves.”
Unlike on-premises software, modern cloud-based software adapt as businesses grow, enabling property managers to scale effortlessly. Host Services Group achieved a staggering 642% growth since they started using Hostaway. By consolidating functions, reducing overheads and enabling growth, a property management system is not just a cost — it’s an essential investment for property managers looking to scale efficiently and maximize profits.
Selecting the right property management software is a critical decision for your short-term rental business. However, many property managers make common mistakes during the selection process, leading to inefficiencies, frustration and missed opportunities.
Here are some mistakes to avoid to ensure you choose the best solution for your needs.
A property management system that meets your current needs may fall short as your business grows. Overlooking scalability can limit your ability to manage a larger portfolio, integrate new types of properties and rentals, or adopt advanced features.
Key points to remember:
Choose a property management software that can grow with your business, accommodating more properties, functionalities and integrations over time.
Look for flexible pricing structures based on your portfolio so you’re not overpaying or stuck with limited capacity.
Ensure the property management system provides additional features such as dynamic pricing, insurance and owner and guest portals.
A property management system that doesn’t integrate seamlessly with online booking platforms and additional tools you want to use like guest screening will lead to inefficiencies and higher costs. Poor integration results in data silos, requiring more manual work and increasing the risk of human errors.
Key points to remember:
Verify that the property management software directly and reliably integrates with essential booking platforms and other tools you want to use.
Ensure it supports real-time data exchange to reduce errors and improve operational efficiency.
Look for a property management system with open API functionality, ensuring future integrations are simple and cost-effective.
A poorly designed property management system can lead to frustration for your team and slow onboarding for new employees. A system that is not intuitive may also negatively affect your ability to deliver a seamless guest experience.
Key points to remember:
Choose a property management software with an intuitive, easy-to-navigate interface that minimizes the learning curve.
Ensure the software offers mobile app, allowing your team to manage operations remotely and in real time.
Opt for a system that provides onboarding, support resources and 24/7 customer support to help your staff use it effectively.
Choosing a property management system without robust customer support options can leave you stranded when technical issues arise. Lack of support during onboarding or troubleshooting can disrupt operations and reduce confidence in the system.
Key points to remember:
Ensure the property management software provider offers 24/7 support to address urgent issues promptly.
For property managers with large portfolios, look for providers that offer comprehensive onboarding and implementation support, ensuring your team can maximize the software’s potential.
Choose a PMS that provides regular updates, bug fixes and enhancements to stay ahead of industry trends.
It’s tempting to choose the cheapest option, but focusing only on price often results in compromising on essential features and functionality. A lower-cost system may lack the tools needed to handle the complexities of your growing business and end up costing you much more in the long run.
Key points to remember:
Compare value, not just price, by considering features, scalability, integration capabilities and support.
Assess whether the software provides a return on investment through time savings, increased revenue and reduced operational complexity.
Avoid being lured by low-cost systems that require frequent upgrades or expensive add-ons to meet your needs.
Transitioning from manual processes to a modern property management system is not just about upgrading your tools — it’s about transforming your entire business approach. Whether you’re dealing with bookings, maintenance management or scaling your portfolio, automation tools can revolutionize how you work. From mobile apps that let you run your operations on the go to data-driven insights that empower better decisions, the right software can help you streamline processes, reduce errors and maximize profit.
When it comes to choosing the right property management software, Hostaway stands out as the best option for property managers of all kinds. Designed to cater to short-term rental hosts, vacation rental managers and large-scale operators, Hostaway combines advanced features, seamless integrations and automation tools to simplify and optimize every aspect of property management. With features that enable you to manage, automate and scale efficiently and effortlessly, Hostaway is a game-changer for your business. Schedule a free demo to explore Hostaway’s capabilities and see how it can transform your property management business.