How to Increase Airbnb Bookings During the Summer

Summer is the perfect time to attract guests seeking relaxation and adventure. As a vacation rental host, this is your opportunity to elevate your listing and boost your bookings not only for summer but beyond.

With summer just around the corner, now is the ideal time to showcase your property and entice guests to book their summer getaways with you. To help you get started, we've compiled a list of strategies to attract summer guests.

Maximize your bookings and earning potential this summer by implementing these tips. Whether you list on Airbnb, Vrbo, Booking.com, or Hopper, a well-thought-out strategy can set your vacation rental apart and ensure it shines this season

Why Should Hosts Prepare in Advance for Summer?

Proactive planning pays off

Travelers often book summer vacations well ahead of time. By getting a jump start, you can lock in those early birds and fill your calendar before the season heats up.

Top-notch condition

Ensuring your property is in tip-top shape — think maintenance, repairs and a thorough clean — means happy guests and stellar reviews. No one wants surprise repairs during their stay!

Stock up & stand out

Equip your rental with all the essentials and then some. Think fresh linens, toiletries and kitchen must-haves. Being well-prepared sets you apart and leaves guests impressed.

Beat the competition

The early bird catches the worm — or in this case, the booking. Be among the first to list your sparkling clean, well-stocked property and attract guests before your competitors do.

Streamline operations

Organizing in advance means smoother sailing during the busy season. Coordinate with your cleaning crew and maintenance team ahead of time to avoid last-minute scrambles.

12 Tips to Attract Guests to Your Airbnb Vacation Rental this Summer 

Tip #1 - Highlight the unique aspects of your property

When creating your listing or marketing your vacation rental, make sure to highlight the unique features of your property that set it apart from the competition. 

• Is it located near the beach or a popular tourist destination? 

• Does it have a private pool or a spacious backyard for outdoor gatherings?

• Does it offer stunning views or have special amenities such as a BBQ grill or a hot tub?

These unique features can be a major draw for potential guests and can help you stand out from the crowd.

Tip #2 - Snap standout summer photos

High-quality photos are vital when it comes to attracting guests to your vacation rental. Invest in professional photography or take high-resolution pictures yourself that show off your property in the best light. 

Include photos of all rooms, outdoor spaces and summer amenities to help guests understand what your property offers. Bright, well-lit and visually appealing photos can encourage potential guests to book with you.

As an example, 

If your property has a pool, take plenty of pictures of the pool area and lounge chairs to help potential guests visualize the amenities. Also, include photos of outdoor amenities like BBQ grills, swings and other activity areas to attract guests and influence their booking decision.

Tip #3 - Competitive pricing 

Research rates of similar vacation rentals in your neighborhood and adjust your prices accordingly. Price your Airbnb vacation rental competitively based on local market conditions and comparable properties. 

Pro Tip: 

Consider investing in a dynamic pricing tool like Pricelabs, Wheelhouse or Beyond. These tools adjust prices in real-time based on demand, competition and market conditions, allowing you to maximize revenue by charging higher prices during peak demand and lower prices during slow periods.

Tip #4 - Flexible booking options 

Offer flexible booking options, such as shorter minimum stays, discounted rates for longer stays and midweek specials, to attract different types of guests, including those who may be searching for last-minute bookings. 

Pro Tip: You can always add a surcharge to last-minute reservations if you see fit. 

Tip #5 - Write detailed listing descriptions

Be thorough in your listing descriptions. Detail the layout, size, and all the amenities your property offers. Highlight unique features and nearby attractions. Accurate descriptions ensure guests know exactly what to expect.

Explain any unique features, rules and nearby attractions or activities. When guests receive accurate information, they are less likely to be surprised or disappointed.

Tip #6 - The ambience & amenities are key 

Guests want to feel at home when they stay at your vacation rental. Ensure your property is clean, well-maintained, and properly equipped with essential amenities such as comfortable beds, clean linens, towels, toiletries, and a fully stocked kitchen. 

Create a welcoming ambiance with tasteful decor, fresh flowers, and personal touches that make guests feel special. Consider offering additional amenities such as Wi-Fi, cable TV, board games, beach chairs or bicycles to enhance their stay and make it memorable.

Tip #7 - Provide exceptional guest service

Providing outstanding guest service can make a big difference in attracting guests to your vacation rental. If you have been hosting for a while and have established a reputation, particularly if you hold the status of a Superhost and have received numerous 5-star reviews, your reputation carries a significant amount of weight.

• Respond to guest inquiries promptly, answer questions and provide detailed information about your property and the surrounding area

• Provide clear check-in and check-out instructions during the booking process

• Ensure during the course of their stay, guests can count on you or your co-host for assistance.

Positive guest reviews and word-of-mouth marketing can help your Airbnb attract more guests.

Tip #8 - Multi-platform marketing 

Online platforms are a great way to market your vacation rental and reach a wider audience. Take advantage of the most prominent and versatile OTAs and utilize their reach and audience. 

• Use attractive Listing titles, clear descriptions and standout photos to attract potential guests. 

• List your property on popular vacation rentals websites, such as Airbnb, VRBO, Booking.com and Hopper, and if your property fits into a niche market you could elect to list on platforms such as Homes & Villas by Marriott, Plum Guide, etc. 

• Leverage social media to your advantage as there are many options available, including Facebook, Instagram, TikTok, YouTube, as well as Pinterest. Choose the platform that suits you the best!

• Establish trust and credibility by responding to reviews and engaging with guests. 

• Improve your property's visibility in search results and increase its traffic by using search engine optimization (SEO) techniques

Tip #9: Offer local experiences

Partner with local businesses to offer unique experiences or discounts for your guests. This could include guided tours, restaurant deals or tickets to local attractions. These perks can make your listing more attractive.

Tip #10: Update outdoor spaces

Ensure your outdoor areas are ready for summer fun. Add comfortable seating, a fire pit or even an outdoor dining area. These additions can make your property more appealing for guests looking to enjoy the outdoors.

Tip #11: Promote eco-friendly practices

Appeal to eco-conscious travelers by highlighting any green initiatives at your property. This could be recycling programs, energy-efficient appliances or providing reusable items instead of single-use plastics.

Tip #12: Tailor your space for families

Make your property family-friendly by adding amenities like a crib, high chair or children's toys. Highlight nearby family-friendly attractions in your listing to attract guests traveling with kids.

How to Prepare Your Vacation Rental for Guests for the Summer

Preparing your vacation rental for summer is essential for a smooth and enjoyable guest experience. 

Here are some key tips to get your property ready.

Deep clean and declutter

Make sure that your vacation rental undergoes a thorough cleaning. Get your cleaner management team to wash down all surfaces, including floors, countertops, appliances and furniture. Launder all linens, including bedding, towels and curtains.

In order to create an inviting and clean environment for your guests, declutter and organize your space, removing clutter.

Increase your curb appeal 

In the summer, it's all about outdoor living, so make sure your outdoor spaces are in good shape. 

For Instance - 

• Organize your patio, deck, balcony or backyard. 

• Check and clean all outdoor furniture, barbecue grills and other amenities. 

• Check your pool, if you have one, for chemical balance and safety measures.

Provide summer essentials

Provide your guests with essential items they may need during the summer. 

For Example, 

• Stock up on sunscreen, insect repellent, beach towels, umbrellas and other summer gear. 

• Check that all outdoor equipment, such as bicycles, paddleboards or beach chairs, are in good condition and ready for use.

Maintenance upkeep 

You need to ensure that your air conditioning system is in good working order during the summer as hot temperatures may occur. 

To keep your guests comfortable during their stay, test your air conditioning units, clean or replace filters, and schedule any necessary maintenance or repairs.

Summer welcome package

Welcome your guests with a summer-themed welcome package. They will love the gesture! 

What you can Include, 

• Any information on local summer events, attractions, pubs, nightclubs and restaurants. 

• Provide maps, brochures and recommendations for outdoor activities, such as hiking trails, beach spots or water sports rentals. 

• Include a small gift such as a bottle of sunscreen or a local summer treat

• To give your guests a more personal experience, you could consider including a souvenir that they can take with them as a memento of their stay. This will add a thoughtful touch and leave a lasting impression, reminding them of their summer getaway with you.

Double-check safety measures

Ensure that all smoke detectors, carbon monoxide detectors, fire extinguishers, emergency exits and first aid kits are working correctly in your vacation rental. Ensure that all pool safety equipment, such as gates and alarms, are working correctly if you have a pool.

Communicate summer house rules 

Clearly explain summer house rules in advance to avoid misunderstandings. Provide information about the pool, outdoor amenities, noise levels and guest access. Communicate these rules through guest communication, the house rules manual and a printed copy at your property.

Be responsive and available

During summer, be responsive and available to guests. Promptly answer inquiries, provide information and address concerns. Ensure you are reachable by phone, email, or messaging, and give clear check-in and check-out instructions.

Side Note: 

If you are unavailable, please provide a substitute contact person, such as an immediate neighbor who can respond promptly, or a co-host who works with you.

How can Hostaway Help?

The Hostaway vacation rental management software can prove incredibly helpful in preparing your Airbnb vacation rental for the summer season. With Hostaway, you can streamline your property management tasks and simplify your booking process. You can manage your calendar and bookings across multiple channels, including Airbnb, Vrbo, Booking.com and others, all in a single place.

In addition, you can maximize your revenue during the busy summer season by setting pricing and adjusting rates through the dynamic pricing tool, and automating tasks with Hostaway, including messaging, guest communication and check-in. This saves you time and ensures a positive guest experience during the busy summer season.

Providing your guests with a memorable vacation experience is easy with Hostaway, so you can be sure you're prepared for the summer rental season. 

Get in touch with one of our product experts at your convenience if you're interested in learning more about how to list your properties with Hostaway!