Most people associate rentals with short-term vacation rentals or long-term rentals. However, there is a middle segment of housing rentals that thousands of guests want, but are rarely mentioned, amidst the demand for general housing rental solutions.
Managing short-term rentals is hard work, especially during the offseason when bookings lag and you find it hard to fill your calendar, so if you are looking for a solution for when bookings start to drop, or simply if your Airbnb vacancy rate is too low due to low demand, renting it out mid-term might be a good option.
In this article, we will discuss everything you need to know about mid-term rentals and how to get started on Airbnb.
Typically, midterm rentals last between 1 and 12 months. However, they are more often 3 to 9 months. If a stay exceeds 12 months it is considered a long-term rental/lease. MTRs (medium-term rentals) are fully furnished properties with utilities included.
Rental rates for mid-term rentals are usually higher than those for long-term rentals and lower than those for short-term rentals.
Generally, short-term rentals are when you rent your home or space to guests for a short period of time, such as a week or weekend. They are mainly marketed to vacationers looking for a short-term stay. Occasionally, you may even come across guests who wish to stay for a few weeks but less than 30 days.
In contrast to short-term rentals, mid-term rentals are targeted at an entirely different segment of occupants. The following demographics are most likely to rent a mid-term property:
In an ideal situation, a family moving to a new city would want to determine which neighbourhood best meets their needs and is comfortable for them. In this situation, a midterm rental is the best option before they commit to relocating long-term.
It is common for university students to receive internship offers outside their local area and to need to find a place to stay for 3-4 months, which will need to be fully furnished for the time they will spend in the city. Budget-conscious students are often on the lookout for modest accommodations.
Zippia estimates that there are over 1,696,386 travelling nurses currently employed in the United States. Women make up 84.1% of travelling nurses while men make up 15.9%.
Travel nurses have specific housing requirements. They are commonly assigned brief assignments that last between 2-3 months and are oftentimes required to travel to foreign cities, which require them to often find housing rentals for mid-term. Many times, this segment is budget conscious since they have to manage their accommodations with the housing stipend provided to them. It is common for travel nurses to look for midterm rentals or websites that cater specifically to the needs of travel nurses, such as Furnished Finder.
In order to accommodate travelling business employees, large corporations often rent out properties on a mid-term basis. Renting properties on this basis is easier than paying extra for hotels or short-term rentals.
Business travel is expected to grow at a CAGR of 13.2% from 2021 to 2028, according to Zippia. Estimates predict the industry will grow from $695.9 billion in 2020 to $2.1 billion by 2028
Statistics estimate that there are 35 million digital nomads worldwide with 15 million accounted for in the US alone. Digital Nomads are professionals who work remotely and enjoy working while on vacation. Due to the popularity of remote and distributed work, a significant number of digital nomads are looking for relatively long accommodations.
With the advent of the nomadic lifestyle, which allows these professionals to enjoy their work-cation, it is also vital for them to have a dedicated work environment to work at throughout their stay with adequate access to facilities while seeking accommodation.
A Mid-Term Rental investment strategy has many other advantages over Short Term Rentals. Advantages include:
While there are many reasons to jump on the Mid Term Rental bandwagon, there are a few things to keep in mind beforehand:
Property managers who operate short-term rentals on Airbnb and are open to longer-term stays should make a few changes to their listings once they decide to open their properties to mid-term guests. Here’s how,
To ensure guests can book longer stays, review your availability settings:
The majority of guests who book longer stays actively look for listings that offer weekly or monthly discounts, which are highlighted in search results and on the listing page's price breakdown.
For longer reservations, set a weekly or monthly discount:
You'll be able to check if the average price for weekly and monthly stays matches the income you expect when you set a weekly or monthly discount. Alternatively, you can set your monthly discount based on your expected vacancy percentage.
Other than allowing longer stays and offering weekly and monthly discounts, here are some other ways to make sure you are ready to accept more guests.
Review the additional settings in Calendar Availability, including:
Advance notice: How soon can guests book? Preparation time: Minimum time between bookings Availability window: How far into the future can guests book?
Providing Airbnb guests with a friendly welcome book will ensure they feel right at home and make their stay as comfortable as possible. In this book, you can provide guests with recommendations of where they should go sightseeing, eat, and do things around the area, coffee shops, eateries, bars etc, creating unforgettable experiences for them.
A welcome book should also include instructions for day-to-day living (such as garbage disposal, emergency contacts, noise control, thermostat, and cleaning schedule (if you have a cleaner allocated, etc).
It is important to have the essential amenities for longer stays.
Guests looking for longer stays typically look for listings that provide the following
There is a different payout process for guests who stay longer than 28 days.
Airbnb provides more information about payouts for guests staying over 28 days in this article.
Stays longer than 28 days are subject to the Airbnb Long-Term Cancellation Policy
Airbnb provides more information about payouts for guests staying over 28 days in this article.
In a nutshell,
If you decide to let your property out for mid-term stays on Airbnb, first and foremost look at the model and see if it is the right strategy for you. If you already are renting out on short-term rental and you have healthy occupancy rates - then maybe mid-term rentals will hinder your profits. Especially if you are located in a tourist hotspot where the demand for Airbnb rentals is high - mid-term rentals might not be for you.
Conversely, if your property is located in a city that attracts only seasonal crowds and you have high vacancy rates during off-peak season, you might find that you can boost your income by starting out on mid-term rentals. You can also refer back to your past records and evaluate if you have experienced any fluctuations in bookings during a particular period. You may be fully booked during the summer but have a dip in bookings during the fall.
It is also important to research the demand for midterm rentals in your city, such as the demand for travel nurses or is there an opportunity for large corporations to provide midterm housing for their employees etc.
Off-peak vacancy rates can be mitigated by diversifying your portfolio to include mid-term stays during lagging months. But the decision is solely up to you!
Make the most of mid-term rentals with these Tools
If you would like to explore the possibilities of running Short term rental and Mid-term rental alternatively during the year - make the most of your bookings by utilising the multi-calendar feature. You can view all your reservations based on multi-, monthly or yearly views in the calendar.
Using dynamic pricing algorithms, you can make sure your gross revenues are always maximised for each of your properties, based on both demand and supply.
Marketing your property listing on social media and actively interacting can work towards bringing new business your way. Facebook, Instagram and Pinterest are great places to start listing.
Your channel manager is your best friend when managing your rental properties. There is no better technology for vacation rentals than the Hostaway channel manager. To learn more about this state-of-the-art robust property management system, schedule a demo call with our experts today.
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