Are you looking to strategize and optimize your vacation rental business? If so, a channel manager is an important distribution tool especially for vacation rental property managers who manage numerous properties with more than one listing. In other words, it simplifies tasks and reaches a wider audience who list on several booking platforms.
According to AirDNA, hosts earn two times who follow a multi-channel distribution strategy compared to hosts who use just one vacation rental booking platform.
Though, with several options in the market, how do you choose the best channel manager fitting your needs? Let’s explore more on:
A channel manager is a software tool allowing the distribution of vacation rental listings across major online travel agency websites (OTAs) such as Airbnb, Booking.com, Expedia, and VRBO. More so, a channel manager is a 2-way integration meaning you can manage your vacation rental by automatically updating pricing, adjusting availability, communicating with guests, and reservations all in one system.
With a channel manager, you do not have to worry about double bookings. This means that when a guest books your vacation rental on one OTA such as Airbnb, this will automatically synchronize the availability on other OTAs, leaving no room for error. Hence, keeping your calendar up-to-date.
With channel management software, it allows property managers to save time from the hassle of manually updating listings and cross-checking availabilities on each platform. Therefore, property managers can focus more on other areas of the business.
Keeping your calendar up-to-date is vital as it removes the chances of overbooking or double booking which therefore minimizes losses. With that said, a channel manager allows you to track your channels from one channel and see which gives the most value, meaning you can evaluate the data given and adjust pricing to maximize your profits
With the use of vacation rental software, the use of multiple accounts to adjust your listings manually is not necessary. As a matter of fact, a channel manager enables a two-way integration that automatically updates your listings on several platforms from one place, saving time and effort.
A channel manager helps property managers optimize listings while increasing their online presence on various platforms. In other words, a channel manager is the most cost-effective form of advertising allowing you to list on various channels gaining a wider reach to potential guests which may result in more bookings.
Take note, a channel manager is not a tool made available for free for property managers where, therefore, is important to take the time to research and evaluate each choice before deciding on what tool fits your vacation rental business.
With that said, here are some pointers on how to pick the best channel manager:
It is important to first do research on channel management providers, list options, and do a comparison with one another before making a decision. Make sure that you do not rely only on ratings alone but what’s best suited to your needs.
When deciding, consider some pointers mentioned below for you to help decide on what tool suits your vacation rental need and value for money:
Once you have selected the software tool catering to your needs, see if the channel management provider offers a free trial or a demo. A free trial allows you to understand whether the tool meets your requirements and how user-friendly it is.
More so, with the free trial, you can also ask questions from the professional support team to learn more about the tool. While a free demo allows learning more about the tool and asking questions in helping in your decision-making.
One important feature before deciding on a channel manager is its pricing. Take note, the pricing model differs according to the channel management provider. Some may require a commission-based fee whereas others can price separately for each channel.
Nevertheless, select a pricing model that offers a flat fee that is ideally charged monthly. Doing so will not let you go over the budget and avoid unforeseen spikes.
Let’s take a look at the following features when choosing the software for your vacation rental business:
1. A Dependable connection to the top OTAs
The heart of channel management software is a reliable all-in-one integration connection with major OTAs such as Airbnb, Booking.com, VRBO, TripAdvisor, etc. Doing so will allow having fast and smooth communication between both channel platforms and channel managers.
No one wants to miss out on bookings especially because of poor connectivity. With that said, ensure that all aspects of your listings are made available and consistent across all platforms. More so, a good channel manager will recommend listing your properties on channels that you haven’t listed on helping you to increase visibility resulting in the possibility of more bookings.
2. Recognized as a trusted partner to Top OTAs
Ideally, a good indicator of a good channel manager is by the number of OTAs badges they have which, therefore, recognize them as trusted partners. However, take note, OTAs have strict requirements for partners they select to work which means having endorsements indicates the expertise and reliability of a channel manager.
3. Qualified Customer Support
It is important to select a channel management software that provides a customer support team. Without a support team in place, you may face issues or malfunctions that may affect your experience that eventually may stop you from using it.
More so, a qualified support team helps with any inquiries or issues that may arise as well as interacting with the development team, reporting for bugs or glitches.
4. Mobile App
Ensure a channel manager’s feature should have a mobile app in place, capable of carrying out business operations on the go, making necessary updates, and accessing vital information with the use of a smartphone.
5. Easy to Use
Take note, it is important for a channel manager to provide customers with easy-to-use functions for various channels allowing them to manage a group of listings all in one place.
More so, without spending too much time on onboarding, it should have a user-friendly interface.
Hostaway is a leading all-in-one solution and market leader in marketing, sales, management, reporting, and communication for property managers. It is one of the largest marketplaces in the vacation rental industry and has deep integrations with all major OTAs.
More so, Hostaway is the preferred choice and trusted by thousands of property managers as it helps hosts spend less time on monotonous tasks and focus on scaling their business. It is also known for stability, performance, and service. Perfect for large-scale property managers. Never forgetting, great for property managers on the go as it comes with a user-friendly mobile app.
Main Features:
Channel Manager: integrate listings across channels like Airbnb, Booking.com, Expedia, and VRBO
Auto-task manager: manager cleaning and maintenance staff all in one place
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Pricing: On request
Syncbnb is a cloud-based vacation rental booking synchronization solution ideally for freelance, small or midsize businesses. More so, the platform allows users to advertise their vacation rental properties across more than 200 distribution channels guaranteeing zero-double booking. Their biggest strength is keeping all your calendars in sync without every worry with double booking.
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Pricing: $15/listing/monthly.
Rentals United is a cloud-based channel management solution for vacation rental properties, with integrated online booking, rate management, real-time updates, and more. Ideally for large-scale STR property managers and works with a range of property management systems including Vreasy, CiiRUS, 365villas, and Guesty.
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Pricing: Subscription starts at €199 per month for up to 19 properties (Yearly Contract)
Lodgify is an all-in-one vacation rental management solution for small to mid-size property managers providing customized tools needed to build advanced book direct website builders. More so, offers direct API integrations with the top OTAs as well as convenient features for hosts and property managers.
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Pricing: Starts at $12.00 per month + 1.9% booking fee (only available as a yearly plan)
With over 20 years in the industry, Avantio is an all-in-one technology service ideal for vacation rental professional agencies offering three key features: Vacation Rental Management System (VRMS), Channel Manager, and customized web design services. Additionally, it either stand-alone or integrate into a full 360-degree solution, meaning less work dealing with complication of third-party communications.
More so, offering 7+ languages and connected with 50+ different global and niche channels.
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Pricing: Starts at $200 per month per feature
Uplisting is a cloud-based hotel management solution specifically designed for short-term rentals. It automatically imports listings directly from OTAs in a matter of minutes as well as offers automation on repetitive tasks saving hours of time. More so, its software is flexible allowing users to manage their vacation rental properties at any time, anywhere, via any internet-enabled device.
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Pricing: Starts at $100 per month
SiteMinder is one of the trusted and customer-centric hotel commerce platforms for smart and simple reservation management. Even more, it is an all-in-one place at selling, market, manage and growing your hotel business with its ecosystem of 700+ of the industry’s best channels and applications.
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Pricing: Starts at $29 per month
Zeevou is a property management system and Channel Manager solution designed for small and mid-size vacation rentals that let you automate various aspects of your business, optimize processes, and minimize human error. More so, with its 2-way API connection with 200+ channels, it’s an opportunity for hosts to advertise listings on different booking sites.
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Pricing: Has a free version. Paid subscriptions start at $33.21 per month.
OwnerRez is an end-to-end vacation rental management software specifically designed for small and mid-size vacation rental businesses. Its main aspect is allowing property managers to manage properties all in one dashboard and supports integrations with channels like Airbnb, TripAdvisor, and HomeAway.
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Pricing: Starts at $35.00 per listing per month. Premium features not included.
Take note, every property manager has different business needs which therefore choosing the right channel manager is vital. It is important not to rely on ratings alone but to research and narrow the options catering to your business needs. Before committing, consider pricing whether there are no hidden fees.
With that said, Hostaway is our top recommendation as it offers automation, website builder, unified inbox, multi-calendar, mobile accessibility and so much more. In fact, Hostaway is the preferred choice among major OTAs like Airbnb and VRBO and is trusted by thousands of property managers. More so, Hostaway helps hosts spend less time on monotonous tasks and focus on optimizing their vacation rental business.