10 Best Airbnb Markets in Florida

Florida’s vacation rental market is booming, attracting millions of visitors each year to its sunny beaches, world-famous theme parks and thriving tourism industry. In the second quarter of 2024 alone, the State welcomed a record-breaking 34.2 million visitors. 

While Florida offers great potential for short-term rental investments, not all cities deliver the same returns. In this article, we’ll dive into the top 10 Airbnb markets in Florida, highlighting the key metrics for each.

Why Airbnbs in Florida Are Smart Investments

• Great weather all year round

Florida’s weather ensures a steady stream of visitors no matter the season with mild winters of 52°F in the north and 70°F far south and hot summers (88 °F and 91 °F, respectively), it offers the perfect escape for those looking to avoid colder temperatures.  

• Lower property taxes

The state’s effective property tax rate is 0.8%, slightly below the national average of 0.99%, making it a more affordable place to own vacation rentals. This means lower annual costs, which can significantly increase your overall return on investment. Combine that with no state income tax and Florida becomes even more attractive for rental property owners.

• Waterfront options

Boasting over 1,300 miles of coastline, there are countless opportunities for waterfront rentals in Florida. Whether a beachside condo or a lakefront home, properties with water views tend to attract higher rates and more frequent bookings.

• Easy to manage

Florida’s tourism infrastructure is well-established with a variety of property management companies and services designed specifically for vacation homes, you can find support for everything from maintenance to marketing. Plus, utilities are often tailored to part-time residents, further simplifying the logistics of running a vacation rental business.

The 10 Best Airbnb Markets in Florida

1. Miami

Miami is one of the world’s most iconic vacation destinations, offering a perfect mix of stunning beaches, rich cultural diversity and vibrant nightlife. From luxury oceanfront rentals with views of the Atlantic to its famous art deco architecture and upscale dining, Miami caters to both beach lovers and city enthusiasts. With attractions like deep-sea fishing, world-class festivals and high-end shopping, the city draws a steady stream of tourists, making it an ideal location for vacation rental investments.

According to data from AirDNA:

Market score: 84%

Occupancy: 54% (up 2% from last year)

Average daily rate: $296.5 (up 1% from last year)

Annual revenue: $52.6k (up 4% from last year)

RevPAR: $172.8 (up 3% from last year)

Median listing price: $620k

2. Orlando

Orlando is a top destination for family-friendly vacations thanks to its world-famous theme parks like Disney World and Universal Studios. The steady stream of tourists creates a strong demand for vacation rentals, many of which offer amenities like pools and game rooms, perfect for unwinding after a day at the parks.

According to data from AirDNA:

Market score: 76%

Occupancy: 58% (down 2% from last year)

Average daily rate: $283.4 (down 2% from last year) Annual revenue: $50.3k (down 3% from last year) RevPAR: $168 (down 4% from last year)

Median listing price: $415k

3. Tampa

Tampa combines urban sophistication with natural beauty, making it a versatile destination for both leisure and business travelers. With its scenic waterfront, cultural districts like Ybor City and nearby beaches, it offers a range of experiences from vibrant city life to outdoor adventures. The diverse property options, from luxury condos with skyline views to beachfront homes, make Tampa a great choice for vacation rental investors.

According to data from AirDNA:

Market score: 52%

Occupancy: 55% (down 2% from last year)

Average daily rate: $198.8 (up 4% from last year) Annual revenue: $33k (up 4% from last year) RevPAR: $112.5 (up 3% from last year)

Median listing price: $460k

4. Fort Lauderdale

Fort Lauderdale, with its picturesque boating canals and beautiful beaches, offers a more relaxed alternative to nearby Miami. Known as a yachting hub, it attracts affluent travelers seeking a laid-back coastal experience. Its luxurious yet low-key atmosphere makes it a prime spot for vacation rentals, appealing to those looking for a quieter, upscale getaway. According to data from AirDNA:

Market score: 52%

Occupancy: 57% (up 1% from last year)

Average daily rate: $291.3 (0% change from last year) Annual revenue: $50k (up 1% from last year) RevPAR: $170.6 (up 1% from last year)

Median listing price: $629k

5. Naples

Naples is the epitome of luxury, known for its high-end shopping, fine dining and pristine beaches. Visitors are drawn to its upscale vacation rentals, often featuring private pools and stunning sunset views. With its appeal to both affluent travelers and retirees, Naples remains a sought-after destination for those seeking beachfront elegance and a refined retreat.

According to data from AirDNA:

Market score: 61%

Occupancy: 57% (down 5% from last year)

Average daily rate: $384 (up 4% from last year) Annual revenue: $62.5k (up 1% from last year) RevPAR: $223.4 (down 1% from last year)

Median listing price: $744k

6. Destin

Destin, nestled along the Emerald Coast, is renowned for its stunning white sand beaches and crystal-clear waters, making it a top destination for beach lovers and fishing enthusiasts. Whether attracting families or spring breakers, Destin offers a mix of relaxation and outdoor activities like kayaking and golf. Its strong popularity among tourists ensures a steady demand for vacation rentals, making it an appealing option for investors.

According to data from AirDNA:

Market score: 82%

Occupancy: 62% (down 2% from last year)

Average daily rate: $396 (up 7% from last year) Annual revenue: $72.6k (up 7% from last year) RevPAR: $255.4 (up 7% from last year)

Median listing price: $30,500

7. Clearwater

Clearwater is a favorite destination for tourists of all ages, known for its pristine Gulf Coast beaches and family-friendly attractions like the Clearwater Marine Aquarium. With its stunning waterfront views and year-round appeal, Clearwater’s vacation rental market remains strong, offering plenty of opportunities for investors.

According to data from AirDNA:

Market score: 87%

Occupancy: 62% (down 3% from last year)

Average daily rate: $290.8 (up 5% from last year) Annual revenue: $53.4k (up 4% from last year) RevPAR: $185.2 (up 3% from last year)

Median listing price: $649k

8. Sarasota

Sarasota offers a unique blend of cultural sophistication and coastal beauty, attracting both tourists and retirees who appreciate its vibrant arts scene and stunning beaches. Known for its upscale yet relaxed atmosphere, Sarasota is an appealing location for vacation rentals, catering to those looking for a refined and peaceful getaway.

According to data from AirDNA:

Market score: 93%

Occupancy: 63% (down 3% from last year)

Average daily rate: $368.7 (up 8% from last year) Annual revenue: $67.7k (up 6% from last year) RevPAR: $237.9 (up 4% from last year)

Median listing price: $579k

9. Panama City Beach

Panama City Beach is a lively destination known for its vibrant nightlife, stunning white-sand beaches and family-friendly attractions. Popular with both spring breakers and vacationers, the area offers a range of vacation rentals, from beach houses to condos with shared pools. With its consistent tourist appeal, Panama City Beach provides solid investment opportunities

According to data from AirDNA:

Market score: 76%

Occupancy: 57% (down 1% from last year)

Average daily rate: $318.1 (up 11% from last year) Annual revenue: $53.1k (up 11% from last year) RevPAR: $189.8 (up 12% from last year)

Median listing price: $485k

10.

1. Key West

Key West is the perfect blend of historic charm, vibrant nightlife and laid-back island life. Known for its stunning coastal views and colorful houseboat and oceanfront villa rentals, it attracts a diverse crowd — from history buffs to outdoor adventurers. As the southernmost point of the continental U.S., Key West’s high demand for vacation rentals makes it a pricier market, but the relaxed atmosphere and strong returns make it a rewarding investment opportunity.

According to data from AirDNA:

Market score: 62%

Occupancy: 61% (down 3% from last year)

Average daily rate: $543.5 (up 3% from last year) Annual revenue: $101.8k (up 1% from last year) RevPAR: $1334.6 (no change from last year)

Median listing price: $1.4M

Choosing the Best Airbnb Market in Florida

Each of the top Airbnb markets in Florida brings something unique to the table. By understanding the strengths of these destinations and considering nearby, more affordable alternatives, you can make a smart investment that taps into Florida’s year-round tourism and consistent rental demand. The right market is out there, ready to deliver both short-term gains and long-term value.