Top 10 Airbnb Markets in Italy

Italy isn’t just about pasta and pizza — it’s a goldmine for savvy Airbnb investors. With a variety of regions bursting with opportunities, the Italian Airbnb market is packed with potential. 

Drawing millions of tourists each year, Italy offers a vibrant landscape for profitable investments and ranks third globally for the number of properties listed on Airbnb.

Why Italy’s Airbnb Market is a Goldmine

Beyond its undeniable charm, Italy offers several compelling reasons to invest in Airbnb properties:

High occupancy rates

Italy’s popularity as a tourist destination means that many areas experience high occupancy rates throughout the year. 

Cities like Rome, Milan, Venice and Florence consistently attract high demand for short-term rentals. 

Seasonal demand

Italy offers diverse experiences year-round. From summer beach holidays on the Amalfi Coast to winter getaways in the Dolomites, there are peak seasons for different types of travel. 

This seasonal variety helps balance occupancy rates and ensures a steady flow of bookings throughout the year.

Lucrative rental yields

In prime locations, rental yields can be quite attractive. For instance, short-term rentals in cities like Rome and Venice can command premium rates, especially during high tourist seasons or major events, leading to potentially high returns on investment.

Strong global appeal

Italy’s status as a top global travel destination means your property can attract international guests. 

This broadens your market beyond local travelers and increases your chances of securing bookings.

Diverse property options

Whether you’re interested in managing a chic apartment in Milan, a rustic villa in Tuscany, or a cozy apartment in Naples, Italy’s diverse property market allows for various investment opportunities. 

You can choose a property type that aligns with your investment strategy and target market.

Regulatory environment

Italy has regulations governing short-term rentals, but many cities are working to streamline the process and make it easier for property owners. 

Staying informed about local laws and regulations can help you navigate the market more effectively and avoid potential pitfalls.

Italy’s Most Profitable Airbnb Markets

If you're considering a shift into short-term rentals, Italy's top Airbnb markets could be your golden ticket. These spots offer fantastic potential for solid returns, especially when you factor in daily rates, occupancy and monthly revenue. 

Here’s a closer look at the top 10 Airbnb cities in Italy for 2024, according to AirDNA’s latest data.

1. Milan: The Fashion Capital

Milan is Italy’s style epicenter, brimming with luxury and sophistication. It’s all about high fashion and chic vibes. 

The city draws in luxury travelers and business professionals with its trendy shopping streets and vibrant business environment. If you’re looking for a market with high demand and premium rates, Milan’s your spot. 

Regulations here are relatively lenient compared to other European cities, but make sure to register your property, comply with local tax rules and collect the Tourist Tax from guests.

2. Rome: The Eternal Cash Flow

Rome’s timeless charm makes it a top pick for steady rental income. With iconic landmarks like the Colosseum and the Vatican, this city never runs out of tourists. 

Its rich history and vibrant energy ensure a steady flow of visitors, making Rome a reliable choice for Airbnb investors. 

Though the city has implemented regulations for short-term rentals, including mandatory registration and specific guidelines, these measures help maintain a balanced market and protect long-term rental availability, ultimately supporting consistent demand.

3. Bologna: The Culinary Capital

Bologna’s renowned food scene and lively university atmosphere make it a unique Italian destination. The city’s authentic charm and culinary delights attract food lovers and travelers seeking genuine Italian experiences. 

Bologna’s combination of great cuisine and vibrant culture makes it a top Airbnb market. Just remember, hosts need to register with the local authorities and follow rules regarding rental durations and safety standards.

4. Florence: Art lover’s paradise

Florence is where art and history come alive. Known for its stunning Renaissance art and beautiful architecture, it attracts culture seekers from around the world. 

Investing in an Airbnb here means tapping into the city’s rich artistic heritage and drawing in those eager to explore its treasures. 

However, Florence has strict regulations to protect its historic center. You'll need to register your property and there are limits on how many days you can rent it out. Plus, if you're not a local, expect even more restrictions.

5. Turin: The underrated gem

Turin might not be as famous as some other Italian cities, but it's definitely on the rise. 

Its elegant architecture, along with attractions like the iconic Mole Antonelliana and the fascinating Egyptian Museum, and its close proximity to the Alps, draws in visitors from all over.

Plus, Turin’s more relaxed regulations make it easier for new hosts to get started. With its growing popularity and easier entry, Turin is a promising choice for Airbnb investors.

6. Catania: The Sicilian Star

Catania is catching eyes with its stunning views of Mount Etna and lively local scene. This Sicilian city offers a mix of natural beauty and historical charm.

It’s an up-and-coming spot for Airbnb rentals, drawing more tourists each year. However, hosts in Catania need to register their properties and follow local zoning laws, as the city places growing emphasis on regulating short-term rentals.

7. Napoli: The authentic experience 

Naples serves up an authentic slice of southern Italy, with its bustling streets and mouthwatering cuisine.

Located near the stunning Amalfi Coast and Pompeii, it’s an ideal spot to dive into true southern Italian culture. For investors, properties in the historic center—especially around Spaccanapoli or along the waterfront—offer great potential for high occupancy rates. 

While Naples has moderate regulations, requiring hosts to register and collect the Tourist Tax, the city is strict on unlicensed rentals.

8. Venice: The floating goldmine

Venice, with its canals and historic allure, continues to charm visitors from around the globe. 

While the city has some of the strictest short-term rental rules in Italy—like licensing requirements and tight limits on rental days— its unique setting keeps the tourist numbers up.

Despite the challenges, Venice remains a top choice for those looking to invest in a lucrative Airbnb market.

9. Verona: The romantic getaway

Verona, with its Shakespearean romance and beautiful scenery, is a dreamy destination for couples looking to escape and connect.

The city’s stunning architecture and intimate atmosphere make it a great spot for short-term rentals aimed at honeymooners and lovebirds. Like many other places, you need to register your property with the city and follow specific guest check-in rules.

10. Bari: The gateway to the South

Bari is quickly becoming a go-to destination for those looking to explore the treasures of southern Italy. This key port city on the Adriatic coast is attracting more and more tourists each year.

With its rich history and increasing popularity, Bari is a savvy choice for short-term rentals, providing easy access to all the wonders southern Italy has to offer.

Regulations in Bari are fairly simple, but hosts must still register their properties and follow local tax rules.

Ready to Invest?

Italy’s Airbnb market is definitely a goldmine for investors looking to score big. With its rich history, stunning landscapes and unwavering popularity as a tourist destination, the country offers a diverse range of opportunities for short-term rentals.

Sure, cities like Milan, Rome and Florence are popular picks, but don’t overlook the hidden gems like Bologna and Turin—they’ve got plenty of promise too.

Remember, nailing your Airbnb investment means doing your homework. Understand local regulations, check out the competition and think about property management challenges before you dive in. Every city has its own vibe, so make sure your investment goals line up with the right spot to make the most of Italy's incredible potential.